Bruce Heye - The Wine Guy

 

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The Wine Guy’s Profile


On my trip to California wine country, I stood next to one of the larger contemporary sculptures that is part of Clos Pegase's multimillion dollar art collection.

When I was 13 my father died suddenly, and I didn’t realize until years later what an influence a neighborhood store would have on my future. Easter week following my father’s death, the owner of the corner deli and liquor store asked me if I would be interested in working in his store for a few hours if he needed help. I said “yes,” but, as a teenager, I wasn’t really excited about actually working. That same week he called me to fill in for only two hours; eight years later I finally left his employ.

My job was delivering orders, so I rode a sturdy bike with a big wooden box in front about 17 hours each weekend, taking orders to customers’ homes. By the time I turned l6, I was the senior employee in the store and was responsible for training all new full-time employees. I also began answering customer questions about what liquor, beer and wines they should purchase. 

Leaving behind my delivery job after graduating from Fairleigh Dickinson University, I joined the U. S. Army and was fortunate to be sent to Germany where I learned about European culture and the enjoyment of wine. On my “cruise” to Europe, I even managed to visit my first winery: Gonzalez-Byass in Jerez de la Frontera, Spain. Then, while in Germany, I visited Henkell, a Sekt producer. 

On returning home from Europe, I took up a career in banking and equipment leasing which got me working in New York City, Richmond and finally Winston-Salem. While I always drank different wines, I didn’t really get deeply involved until I moved to Richmond and developed a friendship with the owner of Chez Edward, a wine shop and café. I would visit the shop frequently, tasting wines and also attending many of their structured wine tastings. 

Upon moving to Winston-Salem my involvement with the wine scene expanded. I poured wine at the WFDD fundraising wine-tastings, helped organize the annual winetasting events for Piedmont Opera Theatre, and became associated with the Wine Merchants retail store, pouring at their periodic tastings. By 2000 I had decided that I wanted to focus my efforts on the wine business and began to intensely study the various aspects of every wine region around the world. I was offered the opportunity to teach a wine appreciation class at Salem College in the fall semester of 2000. The class sold out in 4 days. So I began adding new classes to my repertoire and now have a total of l0 different wine classes or about 60 hours of instruction. 

The teaching experience directly led me into writing wine-related articles for several regional magazines, consulting with restaurants on their wine lists, and pouring at numerous wine events in the area. 

With about 600 participants having taken my wine classes and hundreds of other consumers having participated with me at tastings, I have become very familiar with the consumer’s interests, and the styles of wine that appeal to both the new and the experienced consumer. It is amazing how many questions I get about wine from people I have met over the years.

Other things that I have done have added to my being a well rounded “Wine Guy”. I have been a wine judge at several East Coast competitions which has greatly expanded my knowledge of regional and international wines. As a member of the North Carolina Winegrowers Association since 1996 I’ve met with many of our state’s winemakers and winery owners, which help develop my expertise on this rapidly growing business in North Carolina.

Since that first trip to Europe--paid for at taxpayer’s expense, I might add--I have taken 14 additional trips to Europe. Of course, each time I’ve added to my knowledge of their wines and have visited the wineries in the regions of Germany, France, Spain, Portugal, Italy, Austria, Switzerland, and the Czech Republic. With two grandchildren living in London, more frequent trips are in the offing. Combining the European trips with East Coast and California travel, I have visited about 100 different wineries and met with many different professionals in the wine industry. Having tasted more than 100 different wine varietals, I have qualified for the international Wine Century Club, which is based in London and New York with only 260 members around the globe.
 

My visit to Schloss Vollrads in Germany was my best day ever in wine country since my son and I got to spend much of the day and evening with Graf Erwein Matuschka-Greiffenclau.

I look forward to continuing my travels both domestically and internationally and further expanding my knowledge of wine. 

 

 

 

 

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